BL // CD
Work // BRYAN LEE
About
INSTAGRAM
BL // CD
Work // BRYAN LEE
About
INSTAGRAM
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AT&T - Digital Detox

People use their phones too much. And what better time than the holidays to remind them what really matters. AT&T replaced all of their advertising on Christmas Eve and Christmas Day with this TV spot. With over 19 million views in one week it became AdAge’s #1 viral video of December.

The Spot

Case Study

All President Camacho - SXSX Up The Antibodies - Jeff Bridges Hotels.com - Launch Design AT&T - Digital Detox AT&T - Lily Best Buy - Super Bowl John B. Sanfilippo & Son Centura Toyota - RAV4 THE WIN Charles Schwab - Relaunch Toys R Us - Holiday SunTrust Applebee's - Tastes of Summer Kraft Mac & Cheese Best Buy - Blue Shirt Beta Test Domino's - The Reason B-Cycle - NYC Artwork
President Camacho - SXSX Up The Antibodies - Jeff Bridges Hotels.com - Launch Design AT&T - Digital Detox AT&T - Lily Best Buy - Super Bowl John B. Sanfilippo & Son Centura Toyota - RAV4 THE WIN Charles Schwab - Relaunch Toys R Us - Holiday SunTrust Applebee's - Tastes of Summer Kraft Mac & Cheese Best Buy - Blue Shirt Beta Test Domino's - The Reason B-Cycle - NYC Artwork