BL // CD
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Hotels.com - Launch

Hotels.com came to CP+B with a problem, nobody trusted their name. Hotels.com was such a generic name next to Expedia, Priceline, Trivago, and Kayak that it was simply overlooked. But to us, it was clearly the only place to book a hotel online.

CP+B pitched Hotels.com with our concept, "The Obvious Choice" featuring Captain Obvious, as the lead campaign. We won the business and worked on all the TV, print, digital, radio and OOH for the campaign. Obviously.

Out of Home

SNL & Workaholics & Homemade Costumes

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