When Covid hit it hit everyone pretty hard, but when things started going back to normal the 3 million immunocompromised people in the US were still reeling from the affects of the virus. Their bodies didn’t have a way to fight covid. One thing they could count on were monoclonal antibodies. Covid fighting antibodies could be used to immediately start protecting them and give them hope. This treatment was a game changer that started helping the immunocompromised get back to the lives all the rest of us were already enjoying.
In this campaign we partnered with Oscar-winner, Jeff Bridges, who’s also immunocompromised, to share his near-death battle with COVID-19 which he contracted during cancer treatment. Reuniting Jeff with his close friends, Crazy Heart director, Scott Cooper, and composer, T-Bone Burnett, we brought his story to life in a way that was equal-parts cinematic and deeply personal to ensure his message of hope authentically connected with the immunocompromised community and those surrounding them.
